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Wayfinder Consulting Inc. — brand and stationery development

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Wayword Used Books — used bookstore artwork…

A used bookstore must stand out from other bookstores. An ironically provocative icon helps it to do just that. To fit the bill, the ancient Egyptian god Thoth posed, periliously perched on a Penny-Farthing, for our artists. Thoth is - among other things - the god of reading, so he is well-chosen. The classic black-and-white tone of the materials and logomark speak to the more grounded traditions within literature. Happy reading!

This is an image of Parapluie's work for Wayword Used Books. This is an image of Parapluie's work for Wayword Used Books. This is an image of Parapluie's work for Wayword Used Books.


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